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H&M Conscious launch event at Batsu art gallery in Harajuku

Yesterday, by some miracle my husband was home earlier to babysit (or rather watch TV while our son was soundly asleep) so I could sneak out for a couple of hours to go see the launch of H&M Conscious 2014 collection. It is going to be available from tomorrow, April 10th but if you have your eye on something, you better hurry because all the exclusive items are limited. Once they are gone, they are gone.

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Trendy fashion with a “value” price tag

Last week, I saw a preview of Dholic summer collection. Dholic (http://www.dholic.co.jp/) is an online fashion store that offers a variety of reasonably-priced, right-on-trend items from Korea for both men and women. Korea is famous for incredibly cute fast fashion and Dholic is definitely the site to watch.

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Swedes know it best!

Recently, a lot of people have been visiting my blog in search of “H&M 2014 kids collection” photos so I asked my friend Saki if I could come to the showroom and look at it. The new collection was amazing! There were a lot of elements that are so on trend right now like chambray and denim textures, prints and eyelet lace and the price is unbelievable.

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YSL Gloss Volupte launch party at the Hills cafe, Roppongi

Last week, my friend Eri invited me to an event in Roppongi hills. It was a YSL launch party for their new product Gloss Volupte that is going to be available nationwide from tomorrow, april 1st. The place was packed and I am not surprised.

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Yasutoshi Ezumi 2014-2015 A/W runway show & backstage at Tokyo Fashion Week

Yesterday, I went to see another runway show, this time of a Japanese designer Yasutoshi Ezumi. The collection was called “designare” which is Latin for “mark out”, “plan”. It was inspired by Eames House - a famous landmark of mid-20th century modern architecture.

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Major/Minor-Nur Zahra runway show at Tokyo Fashion Week AW 2014

Yesterday, I was lucky enough to receive an invitation to my first ever Fashion week runway show (thanks to my fashion fairy Mai). I have been to runway shows in the past and even participated in some but never during the fashion week.

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Maybelline A/W 2014-2015 Fashion Week Tokyo opening party

Yesterday, amazing blogger and my “mama-tomo” friend Mai invited me to the Maybelline NY opening party for the A/W 2014-2015 Maybelline x Mercedez Benz Fashion Week Tokyo. This is my second time to attend this party and I can honestly say that it is one of the best ones in town. Not only it is a great opportunity to catch up with influential Tokyoites in fashion but to also unwind in a stylish way to the tunes of popular DJs, try new products (and get some!!) and of course find yourself in the midst of it all with the most trending hashtags of the moment.

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Spring fling with Comptoir Des Cotonniers

Today, I was invited to come see Yoshiko Kris-Webb – a charismatic Japanese model to present Comptoir des Cotonniers spring/summer collection. I saw it earlier this year in the show room and couldn’t wait for it to hit the stores. Most of it is already available and oh, so good. I couldn’t help but buy a beautiful French countryside-inspired top and a super cozy spring sweater. This brand just speaks to me, like it knows exactly what I want before I even want it. ^-^ Till today, I had no idea how much I needed a khaki-colored military style spring jacket and now it’s all I can think of.. ^-^
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Unparalleled Ginza

A few days ago, I went to Ginza to fix my glasses. Having half an hour to kill while waiting for them I decided to walk from Shinbashi to Yurakucho on Chuo street – the main street of Ginza. For the first time I looked at it through the eyes of a casual observer rather than a busy shopper. Being always on the mission to hunt down a particular shopping obsession of mine I had never paid attention to the beauty of its architecture or to the contrast between modern and traditional that Ginza is so famous for.

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Natura Siberica in Tokyo

Two days ago, I discovered Natura Siberica in the heart of Aoyama. It is a Russian brand that sells organic cosmetics made from wild plants harvested in Siberia. The first shop was opened in Russia in 2007 but I never knew about it since I have already been living in Tokyo at that time. However, when I posted the photo of their Aoyama shop on Instagram, many of my Russian friends replied saying that the brand is extremely popular and that they really love their products.
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